China Set to Lead RCS Integration

Posted on: March 3rd, 2014 by NewNet

At Mobile World Congress (MWC) 2014, I was pleased to hear China Mobile announce the planned roll out of an integrated VoLTE and RCS service by the end of this year. Even better, was the opportunity to see a live demonstration of the service in their booth.

China Mobile intends to launch this integrated service called “AND” to their more than 771 million customers by years end. If China Unicom, China Telecom and their regional companies follow soon behind they will start the largest single country integration of RCS service globally.

It is important to note that China Mobile’s approach, unlike every RCS deployment to date, is not a downloadable application, but a true native embedded solution. This is the experience that was envisioned by the RCS standards, but which has lagged due to demand from operators for embedded devices and supply from device manufacturers who haven’t seen any pull.

At MWC, the applications displayed were all natively embedded in the operating systems, with good user interfaces.

NewPace is watching the developments in China very closely. Our recent announcement that our platform had completed Interoperability testing with D2 Technologies (link to D2/NewPace announcement) is important in this regard. D2 provides the software that is embedded by handset manufacturers to enable VoLTE, IMS and now RCS software. Most of these handset manufacturers are supplying the Chinese market.

China Mobile’s announcement makes it necessary for OEM manufacturers to begin embedding VoLTE, IMS and RCS software natively in their devices in order to meet this demand for the largest handset market in the world. With this technology easily at hand, it will ensure that RCS stacks can be provided as a standard option to operators all over the world.

In fact, Western European and North American operators risk the Chinese RCS derivative becoming the defacto standard if they don’t act with urgency and launch their services with vigour. Our rcsConnect and rcsCloudConnect services will allow operators anywhere in the world to quickly interoperate even if they don’t have VoLTE or IMS infrastructure, and our focus on supporting a broad range of RCS terminals and accreditation demonstrates our solution interoperates across the entire RCS ecosystem.

Soon there will be no reason operators cannot launch a full IP network with RCS services including, not only messaging, but true VoIP calling, Voice over WiFi, Video Calling and new enhanced services.

The RCS game has changed, but the usual pundits may not be paying attention, we are.

— Brent

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